What are the mistakes in the social media management business?
These mistakes contribute to why you are not growing your business fast enough.
So, if you are feeling stuck and confused about it, continue reading!
Mistake #1: Not Confident in Your Expertise
This is a common problem in business. This mistake is one of the most common ones when starting out.
A lot of new social media managers tend to think they can’t work with clients until they are experienced enough. This doesn’t really make sense, because how are you supposed to get experienced, if you don’t work with clients?
Everyone starts at zero. I started at zero. Any successful mentor or coach you see today started at zero. No one starts their business with tons of experience. Everything is a rinse and repeat. We make mistakes and we learn from them.
In order for you to gain that experience, you do need to work with clients. If you keep telling yourself that you can’t start because you have no experience, then you are going to stay stuck. You will be in this cycle of telling yourself you “cannot do it”.
This is a roadblock and it’s the worst in the social media management business.
How to Overcome Low Confidence
Instead of focusing on the fact that you have no experience, just start doing it, even if it scares you. The problem is not that you don’t have experience. You are scared of charging money for your services.
Yet, so many SMM-s get stuck saying, “I don’t have experience”. What they mean is, “I am afraid of charging money”. These two are completely different things.
People automatically assume that once they work with clients, they need to charge money for it. And because they’re charging money, they start getting nervous that they can’t perform at the level that that money is buying.
So, they stop in their tracks and they don’t work with clients at all.
But what you have to know is that you can use your own knowledge on your social media accounts and showcase that as a testimonial. You can also take over a few of your friends accounts for free. This is exactly what I did. I started off working for free. Yes, this can be a little bit controversial. Because so many people are against working for free.
But if you want me to be honest, working for free and gaining experience is better than getting stuck.
Start Gaining Experience as a Social Media Manager
As a new SMM, it’s obvious that you have no experience yet. You don’t even know what your offer is. You don’t even know what you can provide in the social media management world.
So, it’s fair to say, “Hey I can help you accomplish XYZ. I would love to test my strategies out. Would you mind exchanging my free service with feedback and testimonial?”
As simple as that. Once you start developing 2-3 free clients, you start feeling confident. Because now, you’re building your brand and strategies based on their feedback.
The best part is that because you’re not charging for it, then you don’t feel as nervous about it.
Mistake #2: Not Having a Solid Foundation
In order to succeed, you need to know how to create sustainable offers that help you scale from working with clients 1-to-1 to having a marketing agency and hiring more people to help you grow.
When I first launched my business, it wasn’t a full social media management service. I decided to focus on what I knew best, Instagram engagement growth. BUT I did not have a focus. I was offering my services to anyone that wanted to grow on Instagram. It was for anyone that wanted to use Instagram to grow. And that was really naive on my part. Only after I started to get client requests, I realised, my services weren’t applicable to everyone.
I had requests who were graphic designers, influencers, bloggers, YouTubers, and more. The problem was my service offer was not niched enough. It was so broad that I felt like I was helping everyone.
Niching Down Your Offer
When you are starting a social media management business, it’s important to niche down. Because you don’t want to be attracting everyone.
An Influencer has different strategies they need compared to a Business Owner. The same with a product seller and a service provider, (just like a dentist or a real estate). It doesn’t matter what your ultimate goal is for your business, niching down is the answer to your solution.
If you want an audience, you need to find the right niche.
Starting From Zero
So many people get scared or even embarrassed about starting from zero. But you need to realize that everyone starts at the bottom.
You need to start off working with clients at a one-on-one level. Even if it’s five clients that you need to work with at the one-on-one level. So be it. Eventually, you can transition your business to selling courses or building a marketing agency.
But working with clients at the one-on-one level is going to allow you to actually test your strategies. It’s going to allow you to make active income instead of passive income right away. Because active income can lead you to that passive income.
With the active income, you can hire more people so you can open up the capacity to serve more clients. And you can slowly develop your team from scratch. Once you get to that level, now you can start thinking about creating passive income yourself.
I hope this blog was an eye opener for you. Make sure you join my TRAINING on Udemy or Skillshare where I teach you How to Start a Instagram Management Business from Scratch using Instagram (AND Get Paid… FAST)!