Grow your Instagram organically in 2020

Hey my friends!

As I get so many questions about tactics on finding your niche, finding your
audience, getting their attention and confidence, and growing on Social Media, I
decided that this Free Guide would be my gift to you.
Instagram remains the sweetheart of the social media scene.
Although, challenges are emerging that point to Instagram’s potential dimming
because of reduced engagement rates and competition from new challengers,
such as TikTok.

Regardless all the changes and engagement drop, seems that still everyone is
seeking ways to increase their Instagram account. That’s why I have put together
a few tips that are currently working for me, and my accounts are growing every
day, to ensure your organic reach on Instagram.
These are 7 ways you need to master, and I will continue with another Free Guides
full of tactics, on how to attract the attention of real audience and followers.
If you are also planning to start a blog, see here How to start a Blog in 2020!

7 Sure Ways to Grow Your Instagram Followers in 2020!

In the meantime, let’s be friends on Instagram!

Instagram has gone through some mayor changes in the last 6 months.
How do we quantify success on Instagram in 2020?
The “Vanity Metrics”, like the number of likes only, is not the most important
thing anymore! The number of people Reaching, is much higher than likes and
comments. For this you will need to switch on Creator or Business account.

grow followers and instagram engagement organically in 2020

Let’s agree that in 2020 , Instagram success is your authentic/real followers and
the number of people your post has Reached, so how many people have actually
seen your post?
Growing your following organically can be challenging, but it doesn’t have to be.
In this guide, I give you seven surefire ways to take your Instagram game to the
next level.
These are expert advice and tips on how to achieve authentic organic Instagram
growth, without having to resort to buying followers or any other “spammy”
tactics. These tips and hacks are proven to generate results and are guaranteed to
work in 2020—and beyond.
Whether your goal is to grow your brand’s audience to hundreds of thousands of
raving fans, or you simply dream of getting 1,000 followers on Instagram—this is
your guide.

Let’s dive in!

1. Why you should not use bots, power likes or other “growth
techniques” to grow your following

Like most Social Media, Instagram keeps its secret behind its success.

This has made succeeding with the algorithm seem like rather an exhausting task
to some. In an attempt to beat the algorithm, many have resorted to using
growth techniques and automation services that can best be described as
“spammy”.
However, while using spammy tactics and buying engagement might seem
tempting, it simply won’t cut it in 2020. It’s also a risk that’s not worth taking.
Given Instagram’s heightened efforts to cut down fake engagement, using
spammy growth techniques could result in your account being restricted or
banned.
The same goes for buying followers. When you buy a following, you don’t have an
authentic community or engagement. You will have empty numbers, and no
engagement.

2. What are the best Instagram hashtags for followers?

Let’s talk about hashtags.
You probably already know that hashtags are crucial in making your posts
discoverable and bringing in views on your posts.
When used right, hashtags are one of the best ways to increase the reach of your
posts and, hopefully, get more followers and engagement on your account. At
worst, they’re like black holes—your post gets sucked into a content abyss, never
to be seen by human eyes again.

instagram hashtag reach and strategy

Let’s look at why:

Popular hashtags vs targeted hashtags – which are better?
A hashtag with a million posts might seem great at first glance (who hasn’t been
tempted to use a cheeky #NoFilter or #ThrowbackThursday?), but it’s actually
very hard for your content to stand out with a hashtag like this.

The hashtags that will work best for you depend on the size of your account, your
engagement, and your niche.
You should be aiming for hashtags that don’t have too many posts, and where the
featured “top posts” have, on average, the same number of likes that you get on
your own posts. 

3. How to write captions for Instagram

Writing good captions can be challenging. Who hasn’t spent more time than
you’d like to admit trying to write the perfect caption, getting the tone “just
right”?

A good caption can give you more likes, engagement, and followers. It can even
drive traffic to your website and conversions for your business.
So, how do we best use captions to our advantage?
If there was a magic formula to captions, it would be this: a good caption contains
elements of authenticity and storytelling, is fairly long, gives value to the reader
(whether it be entertainment, education, inspiration or something else) and
prompts the reader to take action with a strong CTA.

4. Your bio is your business card.

Think of your bio as being like a business card and storefront in one. People
coming to your profile will decide whether to follow you in a matter of seconds,
so the job of the bio is to convince them to do so.
The best Instagram bios have a few things in common: they give the reader a clear
picture of what the brand is about, include something that piques the reader’s
interest, such as a relatable detail or humorous line, and prompt the reader to
take a specific action.

Choose an attention-grabbing profile picture

It seems obvious, but we’re going to say it anyway—choose a clear, attention-
grabbing profile picture.

Let your audience know what to do with a strong CTA

Don’t forget to include a call-to-action in your profile. Use the opportunity to
direct people to your website, sign up for your webinar, download a freebie or
use a discount code on your store. 

5. Use Stories & Live Streaming to boost your Instagram growth.

Stories might be one of the newer features of Instagram, but they should not be
left as an afterthought if you want to boost your Instagram presence.
Instagram is also focusing heavily on Stories, and they have been predicted to
become the main way people share content on the platform.
Use the interactive features to engage with your audience, e.g. with polls and by
asking questions. New features are being added constantly, so you’ll never be
short of options.
They’re also a great way to fill in gaps in your content calendar—and to keep your
audience engaged.

Here are some tips and tricks to get the most out of your Stories:

Tip 1: Use hashtags in your Stories to maximize their reach.
We recommend using the full 10 hashtags for a greater chance of getting
featured. 


Tip 2: Use geotags to target (strategic) locations. 


Geotags allow you to tag a specific location in your Stories. Once tagged, your
story has the chance to be featured in the hashtag’s highlight reel for 24 hours.
What some might not know is that you don’t always have to tag the location
where you’re actually in. If you want to build your following in a specific location,
you can tag the location in your story.
Try tagging a popular location, such as New York, to see if that brings in more
views.
And just like with hashtags, if geotags don’t fit the look you’re going for with your
Stories, you can hide them in the background or behind a gif.

 
Tip 3: Highlight your best Stories.
 


Don’t forget to add Stories to your highlight reel in order to allow your followers
to view the best ones even after they have been deleted after 24 hours. 


Tip 4: Tease your new posts in your Stories 


With the ongoing stream of content on Instagram, it can happen that some of
your followers miss out on seeing your new posts in their feeds.
To promote a new post in your main feed, post the image in your Stories, but
cover a key part of the image with an emoji or gif.

instagram hashtag growth reach and strategy
instagram hashtag growth reach and strategy
instagram hashtag growth reach and strategy

Pro Tip

Remember that even more important than when to post, is that you post
consistently.

The truth is that growing your Instagram following is to some extent a numbers
game—the more you post, the more chances you have to be discovered and
followed by your potential and ideal audience, and the more engaged existing
followers will feel with your message and your content.

Experiment with different types of content 

It’s worth it to experiment with various types of content to see what resonates
with your audience.

And lastly, remember that Instagram is about community!
Unless you’re a celebrity, it takes months of consistent effort to build an engaged
audience on Instagram. The tips in this article will give your account and content a
very good chance of growing, but in the end, no amount of optimization will help
if you aren’t consistently providing your audience with consistent, useful content
and kind behavior. Engage with them by commenting thoughtfully on their
content as well.
Focusing strictly on numbers can also distract you from what’s really the core of
Instagram (and all social media)—community. It’s Social Media, let’s keep it
social! 😊

DM me with questions HERE !

Like it? Pin it!
instagram growth engagement
instagram growth engagement

Share

71 thoughts on “Grow your Instagram organically in 2020”

  1. I really must try teasnig my next post in my stories. Great tips for boosting stories, I’ve been having such a huge problem in this area.

  2. Wow! It is work growing on instagram in 2020. Thanks for the hashtag tips. I thought it was good to use popular hashtags but now it makes since that those hashtags won’t be seen if it’s millions of posts associated with it. Time to do research!

    1. I used to do the same thing and got nothing from popular hashtags. It is really a research game as we all need to see where we can rank and be related. Good luck!

  3. Taylor Justin

    Great tips! As a blogger, I love learning these new tricks and can’t wait to apply them to my own IG.

  4. This is a great post! I’m trying to build my Instagram following and these tips are awesome, especially all of the info on hasthtags. Thanks for the post!

  5. This is great post! I will definitely be putting these tips to use. Thanks for all the wonderful detailed info!!

  6. These tips are so helpful! I love how in-depth the analysis of hashtags is. Sometimes it can seem like a daunting math problem! But it was simple how you mentioned we need to think about how we rank with the hashtag that we use.

  7. I find that I dislike Instagram, even though I have an account. I agree with the post that quality of followers is better than quantity.

  8. The Digital Vixen

    Hi,
    This article is great but it really seems like it’s a lot of work involved and quite time consuming… You really have to make time for it in order to reap results, lol… I guess ill have to put in the time ;-p

    1. I completely agree with you. It has taken me a lot of work. You can try applying them one by one, for only 10-15 min a day 🙂 it is worth a try

  9. There was a lot of great advice in this article. Instagram is something I’ve been trying to master, so I appreciate the breakdown on how to find good hashtags.

  10. What a superb detailed article on growing an Instagram account the proper way. I’ve just recently started focusing more on this platform and enjoy including many of the photos in my blog posts. Will definitely pay more attention to your recommendations – excellent post! 🙂

  11. This is really great information! I’m putting hashtag research on my to-do list ASAP and creating a few groups of hashtags to use. Thanks for this excellent post!

  12. These were extremely helpful! Thank you for taking the time to help other bloggers and people to grow their followings organically. It is not automatic, and it does in fact take work and time, but the payoff is much more sustainable.

  13. Thank you for sharing you knowledge and tips on growing! Instagram is difficult to crack for me and I am going to try out your tips! Thank you!

  14. hauteandcomely

    Instagram is becoming difficult to navigate I find. But these are so helpful. I’m trying to improve my engagement rate. This comes handy

  15. So much useful information. Thanks so much for a great read! And you’ve gained a new follower 🙂

  16. Thanks so much for all the tips! I am definitely going to start using stories more to increase engagement. Great article!

  17. I love how comprehensive this post is! Hashtags are indeed powerful and I’m constantly experimenting what are the best hashtags so I appreciate you breaking it down and how to use hashtags the right way. 🙂

Leave a Comment

Your email address will not be published. Required fields are marked *