Hey my friends!
As I get so many questions about tactics on finding your niche, finding your
audience, getting their attention and confidence, and growing on Social Media, I
decided that this Free Guide would be my gift to you.
Instagram remains the sweetheart of the social media scene.
Although, challenges are emerging that point to Instagram’s potential dimming
because of reduced engagement rates and competition from new challengers,
such as TikTok.
Regardless all the changes and engagement drop, seems that still everyone is
seeking ways to increase their Instagram account. That’s why I have put together
a few tips that are currently working for me, and my accounts are growing every
day, to ensure your organic reach on Instagram.
These are 7 ways you need to master, and I will continue with another Free Guides
full of tactics, on how to attract the attention of real audience and followers.
If you are also planning to start a blog, see here How to start a Blog in 2020!
7 Sure Ways to Grow Your Instagram Followers in 2020!
Instagram has gone through some mayor changes in the last 6 months.
How do we quantify success on Instagram in 2020?
The “Vanity Metrics”, like the number of likes only, is not the most important
thing anymore! The number of people Reaching, is much higher than likes and
comments. For this you will need to switch on Creator or Business account.
Let’s agree that in 2020 , Instagram success is your authentic/real followers and
the number of people your post has Reached, so how many people have actually
seen your post?
Growing your following organically can be challenging, but it doesn’t have to be.
In this guide, I give you seven surefire ways to take your Instagram game to the
These are expert advice and tips on how to achieve authentic organic Instagram
growth, without having to resort to buying followers or any other “spammy”
tactics. These tips and hacks are proven to generate results and are guaranteed to
work in 2020—and beyond.
Whether your goal is to grow your brand’s audience to hundreds of thousands of
raving fans, or you simply dream of getting 1,000 followers on Instagram—this is
We’ll cover some of the following questions:
• Should I try to “game” the algorithm with bots and other growth services?
• What are the best hashtags for getting followers?
• How do I write good Instagram captions?
• How do I optimize my Instagram bio?
• How do I use Stories and Live Streams to grow my Instagram?
• What kind of images should I post on Instagram?
• How can I use IGTV to grow my following?
Let’s dive in!
1. Why you should not use bots, power likes or other “growth
techniques” to grow your following
Like most Social Media, Instagram keeps its secret behind its success.
This has made succeeding with the algorithm seem like rather an exhausting task
to some. In an attempt to beat the algorithm, many have resorted to using
growth techniques and automation services that can best be described as
However, while using spammy tactics and buying engagement might seem
tempting, it simply won’t cut it in 2020. It’s also a risk that’s not worth taking.
Given Instagram’s heightened efforts to cut down fake engagement, using
spammy growth techniques could result in your account being restricted or
The same goes for buying followers. When you buy a following, you don’t have an
authentic community or engagement. You will have empty numbers, and no
2. What are the best Instagram hashtags for followers?
Let’s talk about hashtags.
You probably already know that hashtags are crucial in making your posts
discoverable and bringing in views on your posts.
When used right, hashtags are one of the best ways to increase the reach of your
posts and, hopefully, get more followers and engagement on your account. At
worst, they’re like black holes—your post gets sucked into a content abyss, never
to be seen by human eyes again.
You might think that using big hashtags is the magic to getting your posts noticed.
After all, the more popular the hashtag, the more people will see your content.
Let’s look at why:
Popular hashtags vs targeted hashtags – which are better?
A hashtag with a million posts might seem great at first glance (who hasn’t been
tempted to use a cheeky #NoFilter or #ThrowbackThursday?), but it’s actually
very hard for your content to stand out with a hashtag like this.
To put it simply, your post is in competition for attention with all the other posts
within the hashtag.
The hashtags that will work best for you depend on the size of your account, your
engagement, and your niche.
You should be aiming for hashtags that don’t have too many posts, and where the
featured “top posts” have, on average, the same number of likes that you get on
your own posts. Selecting hashtags this way makes your post more likely to stand
out and feature in the “top posts” associated with the hashtag. And, you know,
get viewed by actual living people.
Take the example of #houseplants. At the time of writing, the hashtag contains
nearly 2.5 million posts. Looking at the “top posts” section, it takes on average
1,500—2,000 likes to rank in the section. If your brand isn’t reaching this level of
likes, it will be extremely difficult to rank (and be discoverable) within the
How, then, can you get the most out of hashtags and find the right hashtags to
We’ll explain it all below.
Tip 1: research Instagram hashtags
What I did? I set down after some strong coffee, and did my “homework”.
Here’s how to do it:
• Find and note down as many hashtags relevant to your industry or brand as
you can. Either an Excel sheet or pad of paper will do the job.
• Note down everything about the hashtags—how many posts they have,
how many posts there are per day, and how many likes “top posts” in the
hashtag have on average.
• You should be selecting hashtags where the featured “top posts” have
around the same amount of likes as you regularly get. Use mainly these
hashtags, and throw some smaller and larger ones into the mix
• The number of hashtags you use is also important. While Instagram allows
a full 30, using all of them might make your post seem unfocused,
unprofessional. Try using 10-15 instead.
• Put your hashtags in the caption. If you don’t want them to be immediately
visible, create a few line breaks by using invisible spaces or dots after your
• Experiment with different combinations of hashtags to find out what works
for you and your industry. Track your progress in an Excel sheet or using a
platform like Falcon.io.
• It’s important that you don’t use the same set of hashtags in every post, as
Instagram might classify this as spammy. To make things easier, you can
create three or four groups of hashtags in a notes file, and alternate
between these groups when posting.
Tip 2: Create a branded hashtag
In addition to using the hashtags uncovered by the hashtag research, consider
creating one (or a few!) branded hashtag(s) to build community around your
brand and encourage the creation of user-generated content, if that is a part of
your marketing strategy.
3. How to write captions for Instagram
Writing good captions can be challenging. Who hasn’t spent more time than
you’d like to admit trying to write the perfect caption, getting the tone “just
It’s true that on occasion, you see celebrities leaving the caption blank or
accompanied by a mere peach emoji. They can get away with it, because they
already have millions of people interested in their content. Us mortals—
marketers, influencers and brands alike—must work to create meaningful
And captions are one of the most powerful ways to do this.
A good caption can give you more likes, engagement, and followers. It can even
drive traffic to your website and conversions for your business.
So, how do we best use captions to our advantage?
If there was a magic formula to captions, it would be this: a good caption contains
elements of authenticity and storytelling, is fairly long, gives value to the reader
(whether it be entertainment, education, inspiration or something else) and
prompts the reader to take action with a strong CTA.
Let’s dissect this formula into some actionable tips.
Tip 1: write longer captions
In a world where consumers are indifferent to advertising and mainstream
content, long captions are an opportunity to create a stronger connection with
A longer caption stops scrollers in their tracks, and gets them to really tune in on
The longer captions are, the longer people will spend reading them. Similarly, you
can try making a post with multiple images on Instagram to keep eyes on your
Tip 2: Be authentic and focus on building connections
Long captions work best when you have a narrative to tell. This is your chance to
write about a new product launch, product features, a new initiative, or if you
can, take the opportunity to mention your mission and values.
And by the way, not every caption needs to be a storytelling masterpiece. It’s
totally okay to throw some shorter captions into the mix sometimes, such as a
funny line or insightful quote. Just make sure you regularly engage your audience
in other ways, such as with video, or Polls, Questions.
Tip 3: remember to use a call-to-action
Having a call-to-action (CTA) in your captions is crucial to drive action from your
post. You can Just ask a question, or request a suggestion. It is also a powerful
way to build a stronger, more interactive relationship with your audience.
If you do this right, you can increase engagement on your post, encourage a
conversation, and even drive sales and visits to your website.
People are also more likely to comment on your post if you give them an idea of
what to write. If you want more engagement on your posts, ask your audience a
question, or ask them to tag their friends in your image.
4. Your bio is your business card: Instagram bio ideas for growing your
If your Instagram bio has always been an afterthought, you might want to
Think of your bio as being like a business card and storefront in one. People
coming to your profile will decide whether to follow you in a matter of seconds,
so the job of the bio is to convince them to do so.
The best Instagram bios have a few things in common: they give the reader a clear
picture of what the brand is about, include something that piques the reader’s
interest, such as a relatable detail or humorous line, and prompt the reader to
take a specific action.
Top tips for optimizing your Instagram bio:
Tip 1: Use a keyword in your name field.
Your name field is one of the few places on Instagram that can be searched.
Having your niche or area in your name is also beneficial for one other reason. If
you engage with another profile on Instagram, your name will be displayed on
their phone in the notification coming from Instagram. Having a clear keyword in
your name field explaining what you offer might get your profile noticed by
someone interested in your industry or product, and it might drive some extra
clicks to your profile.
Think about what people would search for when looking for inspirational
accounts. If you’re a blogger, add “Travel Blog” or “Lifestyle Blog” after your
name. If you are a photographer, add “Travel Photography” or “Landscape
Photography” after your name. If you want to grow an audience in Berlin, add
“Berlin” after your name, and so on.
And as always, if it fits your profile, don’t be afraid to use emojis and specialty
characters in your bio.
Tip 2: Choose an attention-grabbing profile picture
It seems obvious, but we’re going to say it anyway—choose a clear, attention-
grabbing profile picture.
I recommend choosing a clean, simple image with a lot of negative space to
maximize standing out from other profiles. A vibrantly colored but simple image can
help your profile stand out even more on the screen.
Beauty brand Glossier is so confident in the power of its brand that it opted for just
their signature pink as the profile picture.
Tip 3: Make it clear what your brand stands for, and make it interesting
Once you’ve nailed your name field and profile picture, it’s time to optimize the
most important section—the bio field itself!
As the goal is to convince people to follow you (and you only have seconds to do
this), it’s crucial that you make it easy for a person not familiar with your brand to
get a sense of what your brand stands for at a glance.
State your mission statement, product or service in a clear way at the beginning
of the bio.
You can also use the bio to highlight a branded hashtag, if you want your
followers to be aware of it and use it on their own content. As mentioned earlier,
a branded hashtag is a great way to build a community around your brand, track a
specific campaign, or leverage user-generated content.
Tip 4: Let your audience know what to do with a strong CTA
Don’t forget to include a call-to-action in your profile. Use the opportunity to
direct people to your website, sign up for your webinar, download a freebie or
use a discount code on your store.
5. Use Stories & Live Streaming to boost your Instagram growth
Stories might be one of the newer features of Instagram, but they should not be
left as an afterthought if you want to boost your Instagram presence.
Instagram is also focusing heavily on Stories, and they have been predicted to
become the main way people share content on the platform.
Use the interactive features to engage with your audience, e.g. with polls and by
asking questions. New features are being added constantly, so you’ll never be
short of options.
They’re also a great way to fill in gaps in your content calendar—and to keep your
Here are some tips and tricks to get the most out of your Stories:
Tip 1: Use hashtags in your Stories to maximize their reach.
We recommend using the full 10 hashtags for a greater chance of getting
Tip 2: Use geotags to target (strategic) locations.
Geotags allow you to tag a specific location in your Stories. Once tagged, your
story has the chance to be featured in the hashtag’s highlight reel for 24 hours.
What some might not know is that you don’t always have to tag the location
where you’re actually in. If you want to build your following in a specific location,
you can tag the location in your story.
Try tagging a popular location, such as New York, to see if that brings in more
And just like with hashtags, if geotags don’t fit the look you’re going for with your
Stories, you can hide them in the background or behind a gif.
Tip 3: Highlight your best Stories.
Don’t forget to add Stories to your highlight reel in order to allow your followers
to view the best ones even after they have been deleted after 24 hours.
Tip 4: Tease your new posts in your Stories
With the ongoing stream of content on Instagram, it can happen that some of
your followers miss out on seeing your new posts in their feeds.
To promote a new post in your main feed, post the image in your Stories, but
cover a key part of the image with an emoji or gif.
6. Make sure your Instagram feed is on point
The truth is that as Instagram has gotten bigger, competition has gotten fiercer.
To stand out from the constant stream of posts, your content needs to be visually
Here are some of our top tips for taking your images to the next level:
Tip 1: have a visually consistent Instagram feed theme
Be clear on what kind of visual style you want to create. Having a consistent style
should extend across your entire profile, from your visual style, to the way you set
up your bio, and the tone of voice you use in your captions.
Tip 2: Don’t forget to use Instagram location tags (geotags)
Use geotags to tag your post to a specific geographical location. Just as with
hashtags, your post has the chance to be featured in the location’s highlight reel.
It is also discoverable within the location tag, which might bring new audiences to
You don’t always have to tag the exact location where the photo was taken. You
can use geotags strategically.
Tip 3: Post at the right time
While posting times mattered much more when the chronological algorithm was
still around, it is still an important aspect to consider.
You should aim to post when your audience is most likely to be active on the
platform. Usually, this time falls on the evenings and the end of the week. As the
time can vary somewhat between markets, industries and audiences, experiment
with posting times to find what works for you and your brand. See the audience
insights on Instagram to get a feel for when your followers are most active.
Instagram Bio example: I do change it up freequently according to where I am currently focusing on...
Remember that even more important than when to post, is that you post
The truth is that growing your Instagram following is to some extent a numbers
game—the more you post, the more chances you have to be discovered and
followed by your potential and ideal audience, and the more engaged existing
followers will feel with your message and your content.
If you’re just starting out or you have limited resources, aim to post at least 2-3
times a week. If you can, post even more than that. Most accounts post on
average 1.5 times a day, so, if you follow this rule, you should be set for success.
Stay online after you post a photo engaging with your comments, comment and
like your follower’s pictures, and spend time engaging in genuine conversations.
Instagram wants you to stay on the platform as long as possible, so it would make
sense if the algorithm rewarded you for this kind of behavior, as activity to-and-
from your account tells the platform that your account is providing people with
valuable, engaging content.
Tip 5: Experiment with different types of content
It’s worth it to experiment with various types of content to see what resonates
with your audience.
And lastly, remember that Instagram is about community!
Unless you’re a celebrity, it takes months of consistent effort to build an engaged
audience on Instagram. The tips in this article will give your account and content a
very good chance of growing, but in the end, no amount of optimization will help
if you aren’t consistently providing your audience with consistent, useful content
and kind behavior. Engage with them by commenting thoughtfully on their
content as well.
Focusing strictly on numbers can also distract you from what’s really the core of
Instagram (and all social media)—community. It’s Social Media, let’s keep it