Hey my friends!
As I get so many questions about tactics on finding your niche, finding your
audience, getting their attention and confidence, and growing on Social Media, I decided that this blog post in the form of a Free Guide would be my gift to you.
Instagram remains the sweetheart of the social media scene.
Although, challenges are emerging that point to Instagram’s potential dimming because of reduced engagement rates and competition from new challengers, such as TikTok.
Regardless all the changes and engagement drop, seems that still everyone is seeking ways to increase their Instagram account. That’s why I have put together a few tips that are currently working for me, and my accounts are growing every day, to ensure your organic reach on Instagram.
For those of you who want to go a step further and start making money as an Instagram or Social Media Manager, I have a more in-depth blog HERE.
Let’s jump into it: Instagram has gone through some mayor changes in the last 6 months. How do we quantify success on Instagram for 2022?
The “Vanity Metrics”, like the number of likes only, is not the most important
thing anymore! The number of people Reaching, is much higher than likes and comments. For this you will need to switch on Creator or Business account.
Let’s agree that since 2020, and it will continue like this, Instagram success is your authentic/real followers and the number of people your post has Reached, so how many people have actually seen your post?
Growing your following organically can be challenging, but it doesn’t have to be. In this post, I give you seven surefire ways to take your Instagram game to the next level.
These are expert advice and tips on how to achieve authentic organic Instagram growth, without having to resort to buying followers or any other “suspicious” tactics. These tips and hacks are proven to generate results and are guaranteed to work in 2022—and beyond.
Whether your goal is to grow your brand’s audience to hundreds of thousands of raving fans, or you simply dream of getting 1,000 followers on Instagram—this is the post you need.
Let’s dive in!
1. Why you should not use bots, power likes or other “growth
techniques” to grow your following
Like most Social Media, Instagram keeps its secret behind its success.
This has made succeeding with the algorithm seem like rather an exhausting task to some. In an attempt to beat the algorithm, many have resorted to using growth techniques and automation services that can best be described as “spammy”.
However, while using spammy tactics and buying engagement might seem
tempting, it simply won’t cut it in 2020. It’s also a risk that’s not worth taking.
Given Instagram’s heightened efforts to cut down fake engagement, using
spammy growth techniques could result in your account being restricted or
The same goes for buying followers. When you buy a following, you don’t have an authentic community or engagement. You will have empty numbers, and no engagement.
2. What are the best Instagram hashtags for followers?
Let’s talk about hashtags.
You probably already know that hashtags are crucial in making your posts
discoverable and bringing in views on your posts.
When used right, hashtags are one of the best ways to increase the reach of your posts and, hopefully, get more followers and engagement on your account. At worst, they’re like black holes—your post gets sucked into a content abyss, never to be seen by human eyes again.
Let’s look at why:
Popular hashtags vs targeted hashtags – which are better?
A hashtag with a million posts might seem great at first glance (who hasn’t been tempted to use a cheeky #NoFilter or #ThrowbackThursday?), but it’s actually very hard for your content to stand out with a hashtag like this.
The hashtags that will work best for you depend on the size of your account, your engagement, and your niche.
You should be aiming for hashtags that don’t have too many posts, and where the featured “top posts” have, on average, the same number of likes that you get on your own posts.
3. How to write captions for Instagram
Writing good captions can be challenging. Who hasn’t spent more time than
you’d like to admit trying to write the perfect caption, getting the tone “just
A good caption can give you more likes, engagement, and followers. It can even drive traffic to your website and conversions for your business.
So, how do we best use captions to our advantage?
If there was a magic formula to captions, it would be this: a good caption contains elements of authenticity and storytelling, is fairly long, gives value to the reader (whether it be entertainment, education, inspiration or something else) and prompts the reader to take action with a strong CTA.
4. Your bio is your business card.
Think of your bio as being like a business card and storefront in one. People
coming to your profile will decide whether to follow you in a matter of seconds, so the job of the bio is to convince them to do so.
The best Instagram bios have a few things in common: they give the reader a clear picture of what the brand is about, include something that piques the reader’s interest, such as a relatable detail or humorous line, and prompt the reader to take a specific action.
Choose an attention-grabbing profile picture.
It seems obvious, but we’re going to say it anyway—choose a clear, attention-
grabbing profile picture.
Let your audience know what to do with a strong CTA – Call To Action.
Don’t forget to include a call-to-action in your profile. Use the opportunity to
direct people to your website, sign up for your webinar, download a freebie or use a discount code on your stories.
5. Use Stories & Live Streaming to boost your Instagram growth.
Stories might be one of the newer features of Instagram, but they should not be left as an afterthought if you want to boost your Instagram presence.
Instagram is also focusing heavily on Stories, and they have been predicted to become the main way people share content on the platform.
Use the interactive features to engage with your audience, e.g. with polls and by asking questions. New features are being added constantly, so you’ll never be short of options.
They’re also a great way to fill in gaps in your content calendar—and to keep your audience engaged.
Here are some tips and tricks to get the most out of your Stories:
Tip 1: Use hashtags in your Stories to maximize their reach.
We recommend using the full 10 hashtags for a greater chance of getting
Tip 2: Use geotags to target (strategic) locations.
Geotags allow you to tag a specific location in your Stories. Once tagged, your story has the chance to be featured in the hashtag’s highlight reel for 24 hours.
What some might not know is that you don’t always have to tag the location
where you’re actually in. If you want to build your following in a specific location, you can tag the location in your story.
Try tagging a popular location, such as New York, to see if that brings in more
views. And just like with hashtags, if geotags don’t fit the look you’re going for with your Stories, you can hide them in the background or behind a gif.
Tip 3: Highlight your best Stories.
Don’t forget to add Stories to your highlight reel in order to allow your followers to view the best ones even after they have been deleted after 24 hours.
Tip 4: Tease your new posts in your Stories
With the ongoing stream of content on Instagram, it can happen that some of your followers miss out on seeing your new posts in their feeds.
To promote a new post in your main feed, post the image in your Stories, but
cover a key part of the image with an emoji or gif.
Remember that even more important than when to post, is that you post
The truth is that growing your Instagram following is to some extent a numbers game—the more you post, the more chances you have to be discovered and followed by your potential and ideal audience, and the more engaged existing followers will feel with your message and your content.
Experiment with different types of content .
It’s worth it to experiment with various types of content to see what resonates with your audience.
And lastly, remember that Instagram is about community!
Unless you’re a celebrity, it takes months of consistent effort to build an engaged audience on Instagram. The tips in this article will give your account and content a very good chance of growing, but in the end, no amount of optimization will help if you aren’t consistently providing your audience with consistent, useful content and kind behavior. Engage with them by commenting thoughtfully on their content as well.
Focusing strictly on numbers can also distract you from what’s really the core of Instagram (and all social media)—community.